Yesterday was the Ides of March, and that can only mean one thing. It’s time for the annual rundown of what Big Pharma has been up to during this past year.
And the drug companies did not disappoint. New treatments for everything from dry eye to chronic constipation have emerged. And once again, while the rest of us were fast asleep, with or without chemical assistance, former Scrabble players with a penchant for high-scoring letters, stayed up all night and created a roster of new, incredibly dumb names.
Question: What do the Presidential primaries and my new web site have in common?
Absolutely nothing, except for the fact that they are both happening today. So welcome to my new home and my new title “An Unfiltered Wit.”
Since it is a Super Tuesday, I thought it fitting for my first essay on this fresh page to be somewhat presidential. Therefore, I have decided once again to take on the pharmaceutical industry. Last year I presented an essay which challenged you to identify the drugs with phonetically ridiculous names that were currently being advertised on TV.
It’s not your imagination. There are more TV commercials intruding on your favorite programs than ever before. Or should I say, the actual programs appear to be filling in the time between clusters of annoying commercials.
These days, even Charlie Rose can’t seem to get a word in edgewise. No wonder he has so many different broadcasts on a variety of channels, rivaled only by Law & Order reruns. Poor man. It’s the only way he can get to complete a sentence.
Despite the number of avoidance devices that are at my disposal, such as the DVR and the mute button, and lower-tech strategies like flushing the toilet, or letting the dog out, I occasionally get lazy and merely sit and stare at the screen. This causes a sudden onset of extreme irritability, especially aimed at the proliferation of advertisements for prescription drugs. America – are we that unwell?